You often hear the term “Built for Gamers By Gamers”, but typically it refers to the employees of a company. Although it would seem logical that any company would want to build its products to the exact specifications requested by their target markets, it is not always the way.
Issues of cost aside, things can go horribly wrong when an endusers with not technical product implementation experience are calling the shots. As a case in point I present Homer’s dream car:
When done properly however, a company can harness the input and ideas of its customers by finding out what it is they need to be able to do and how the product can make it easier for them to do it. As a counter example to Homer’s dream car I offer the new Ikari mouse from Steel Series
After 15 months working with some of the top gamers in the world, it appears Steel Series has been able to harness the wants and needs of their target market. Available in both laser and optical flavours the Ikari packs features like an anti-slip sweat resistant coating, larger glide surfaces and an ergonomic shape that supports all three of the major gaming grip styles.
I know of a lot of hard core gamers that will be picking one of these up when they hit the market this fall.