For years, branded USB flash drives have been a popular corporate gift. I remember getting my first drive back in 2002 – a 16MB drive supporting USB 1.
With capacities reaching into the 128GB range, corporations have to find more interesting ways to set themselves apart from the pack. I mean, a 128GB drive is nice, but what could be better? How about if it was made of 18 carat solid gold?

Super Talent is now offering an 18 carat gold version of their 8GB Pico USB Flash drive. Available on a pre-order basis only, with 3-4 weeks of lead time, it’s sold to resellers at $599.
The Pico is already sturdy, waterproof, and fast. With a solid gold case, and laser-etched logo (free of charge!), there is pretty much nothing equal to this drive.


Seems like with the economy the way it is that a gold USB drive wouldn’t be the first thing on my list…
I always get a kick out of these gold/gem encrusted tech devices. Why would anyone pay so much more for something that will still be outdated just as fast as the version that costs $400 less?
More money than brains I guess.
so what exactly is the market for this? Data Pimps? Corporate execs who have everything, including a golden parachute plan? the fashion police, computer crimes division?. this product simply makes me say WTF were they thinking when they announced this? o_0