Steve Jobs has made it noted in his open letter that many iPhone owners are upset that just two months after the iPhone release, the product has dropped $200. So, he is returning $100 to you lucky customers.
Sortof. This $100 is for use in the Apple Store. So really, Apple still keeps your money, they just take a $100 loss on whatever you buy. Even more genius for Apple, when you think about it, is that you already own their flagship product. What are you going to buy? An iPod nano for $149? Well, no of course, you already have the best iPod. Some Mac software or accessories? Well, no, not unless you already have a Mac — which will cost you at least $500 more for a product like the Mac Mini.
The only things that wouldn’t cost more than your $100 return, if the only Apple product you have is the iPhone, are little cases and holders for your iPhone — which you would end up having to get about 4 different ones to use all $100.
Kudos to Steve Jobs for finding a wonderful way to be “the good guy”, and simultaneously pull more users closer to Apple products.