Activision Blizzard’s CEO speaks

By Robert Park on December 19, 2007

I ran across this interesting video of Bobby Kotick, CEO of Activision (and now Activision Blizzard), talking about his thoughts on the general future trends of gaming. I found the bit about planted advertising in games an interesting discussion.

http://www.hardcoreware.net/wordpress/wp-content/uploads/2007/12/activision-bobby-kotick-460x368.flv

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